Advertising in Brainerd Lakes Regional Airport (BRD)

*All metrics are based on a 4-week advertising campaign

Brainerd Lakes Regional Airport, situated amidst the picturesque Brainerd Lakes area, offers a unique advertising opportunity. This charming airport serves as a gateway to the region's popular vacation destinations, attracting a diverse mix of leisure travelers and outdoor enthusiasts. By advertising at Brainerd Lakes Regional Airport, brands can tap into a captive audience, eager to explore the area's natural beauty and recreational offerings, while also supporting the local community and economy.

Why advertise at BRD?

Brainerd Lakes Regional Airport (BRD) offers a unique advertising opportunity with its distinct features and ranking. Some notable aspects of BRD include:

• Location: Nestled in the scenic Brainerd Lakes area, the airport serves as a gateway to popular vacation destinations.
• Audience: BRD attracts a diverse mix of leisure travelers and outdoor enthusiasts, providing a captive audience for advertisers.
• Community impact: Advertising at BRD supports the local community and economy, fostering a positive relationship between brands and the region.
• Accessibility: The airport's convenient location and accessibility make it an attractive option for travelers visiting the Brainerd Lakes area.

Brainerd Market

• Population: Brainerd, Minnesota, has a population of over 13,000 residents, with the larger Brainerd Lakes area encompassing a population of nearly 100,000, according to the U.S. Census Bureau. This market size offers advertisers the opportunity to reach a significant number of potential customers in the region.
• Economic growth: The Brainerd Lakes area has a diverse economy, with major industries including tourism, healthcare, manufacturing, and retail. The region's strong economic growth and development create a favorable environment for advertisers looking to target a thriving market.
• Outdoor recreation: Brainerd is known for its abundant outdoor recreational opportunities, including fishing, boating, golfing, and snowmobiling. This focus on outdoor activities attracts a wide range of visitors and residents, providing advertisers with a unique opportunity to target an active and engaged audience.
• Events and festivals: The Brainerd Lakes area hosts numerous events and festivals throughout the year, such as the Brainerd Jaycees Ice Fishing Extravaganza and the Lakes Jam music festival. These events draw large crowds, offering advertisers additional opportunities to reach a captive audience.
• Education and community: Brainerd is home to Central Lakes College, a two-year community and technical college that serves the region. The presence of this educational institution contributes to a strong sense of community and provides advertisers with the opportunity to target an educated and locally engaged audience.

Brainerd Audience

• Local residents: The Brainerd Lakes area has a population of nearly 100,000 residents, including families, outdoor enthusiasts, and retirees. This diverse demographic offers advertisers the opportunity to target specific groups or appeal to a broader audience within the region.
• Seasonal tourists: Brainerd attracts a significant number of tourists during peak vacation seasons, drawn by the area's natural beauty and recreational offerings. Advertisers can capitalize on this influx of visitors by tailoring their campaigns to the interests and preferences of these seasonal travelers.
• Outdoor enthusiasts: The region's focus on outdoor activities, such as fishing, boating, and snowmobiling, attracts a wide range of visitors and residents with active lifestyles. Advertisers can tap into this passion for outdoor recreation by aligning their campaigns with popular activities and local attractions.
• Event attendees: The Brainerd Lakes area hosts numerous events and festivals throughout the year, drawing large crowds of attendees. Advertisers can leverage these events to reach a captive audience and create memorable brand experiences.
• Education and community: Central Lakes College serves the Brainerd region, contributing to a strong sense of community and an educated local audience. Advertisers can target this demographic by aligning their campaigns with educational initiatives and community-focused events.
• Regional economy: With a diverse economy encompassing tourism, healthcare, manufacturing, and retail, the Brainerd Lakes area offers advertisers the chance to target a thriving market. Brands can tailor their messaging to resonate with the region's economic strengths and growth opportunities.
• Connected audience: While not as fast-paced as larger cities, the Brainerd audience is still connected through digital channels and social media platforms. Advertisers can engage with consumers through targeted online campaigns and interactive experiences, reaching both local residents and visitors to the area.

Airport price breakdown

Billboard advertising prices in Brainerd vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Brainerd is approximately $1,200.00, offering a cost-effective option for advertisers looking to reach a broad audience in the region.
• Median Price: With a median price of around $1,100.00, billboards in Brainerd cater to a variety of budgets and advertising goals, providing a balanced option for brands.
• Lowest Price: The lowest price for a billboard in Brainerd can be as low as $800.00, making it an affordable choice for smaller businesses or those looking to test the effectiveness of outdoor advertising in the area.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Brainerd Lakes Regional Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at BRD can reach up to 500,000, offering advertisers significant exposure to their target audience.
• Average Impressions: On average, an advertising campaign at BRD generates around 250,000 impressions, providing a substantial opportunity for brands to connect with potential customers.
• Median Impressions: The median impressions for a campaign at BRD is approximately 200,000, indicating a consistent level of visibility for advertisers in the region.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Brainerd is around $4.80, offering a cost-effective solution for advertisers looking to maximize their return on investment.
• Median CPM: With a median CPM of approximately $5.50, advertising at BRD caters to a variety of budgets and campaign objectives, providing a balanced option for brands seeking to optimize their advertising spend.

Some of the top airport ad providers for BRD

Here is a list of top providers for advertising at Brainerd Lakes Regional Airport:

• Alluvit offers a range of advertising solutions at BRD, helping brands connect with their target audience through strategic placements and creative campaigns.

Other formats for advertising in Brainerd

A closer look at the data reveals the depth and breadth of the other opportunities available in Brainerd:

• Static Billboards: Static billboards in Brainerd generate approximately 428,000 impressions with an average CPM of $3.22. This classic advertising medium offers a consistent presence and wide reach, making it a reliable choice for brands.
• Digital Billboards: Digital billboards in Brainerd receive around 40,000 impressions and have an average CPM of $10.70. This dynamic and flexible medium allows for real-time updates and targeted messaging, enhancing the effectiveness of outdoor advertising campaigns.
• Retail Venues: Advertising in retail venues in Brainerd garners about 40,000 impressions with an average CPM of $10.28. This targeted approach enables brands to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Brainerd, such as transit ads, wallscapes, and mobile trucks, collectively generate around 823,000 impressions with an average CPM of $3.57. These diverse options allow advertisers to explore unique and creative ways to reach their target audience.

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