Advertising in Bozeman Yellowstone International Airport (BZN)

*All metrics are based on a 4-week advertising campaign

Bozeman Yellowstone International Airport, the gateway to Montana's natural wonders, offers a unique advertising opportunity. Serving over 1.6 million passengers annually, this bustling airport connects visitors to Yellowstone National Park and the thriving Bozeman community. Advertisers can tap into a diverse audience of outdoor enthusiasts, business travelers, and vacationers, making BZN an ideal platform for impactful messaging that resonates with both local and global travelers.

Why advertise at BZN?

Bozeman Yellowstone International Airport (BZN) stands out as a prime advertising location for its unique features and impressive ranking. Some of the most notable aspects of BZN include:

• Gateway to Yellowstone: BZN serves as the primary airport for visitors to Yellowstone National Park, attracting a diverse audience of nature lovers and adventure seekers.
• Booming Bozeman: The airport connects travelers to the thriving Bozeman community, which has experienced rapid growth in recent years.
• Outdoor enthusiasts: BZN's location in the heart of Montana's outdoor recreation areas makes it a popular choice for travelers seeking skiing, hiking, fishing, and other outdoor activities.
• Business and leisure: The airport caters to a mix of business travelers and vacationers, providing advertisers with a broad audience for their messaging.

Bozeman Market

• Population: Bozeman is a rapidly growing city in Montana, with a population of over 53,000 people, according to the U.S. Census Bureau. This growth offers advertisers the opportunity to reach an expanding audience in the region.
• Economic growth: Bozeman's economy is driven by industries such as tourism, education, technology, and healthcare. The city is home to Montana State University, which contributes to the local economy and provides a skilled workforce for businesses in the area.
• Outdoor recreation: Bozeman is known for its access to outdoor activities, including skiing, hiking, fishing, and mountain biking. This attracts a diverse audience of outdoor enthusiasts, providing advertisers with a unique market to target.
• Cultural attractions: Bozeman offers a variety of cultural attractions, such as the Museum of the Rockies, the Bozeman Symphony, and the annual Sweet Pea Festival. These events and institutions draw visitors from across the region, offering additional advertising opportunities.
• Education and research: Montana State University, located in Bozeman, is a leading research institution in the state. The university's focus on research and innovation attracts a highly educated and tech-savvy audience, making Bozeman an attractive market for advertisers targeting this demographic.
• Gateway to Yellowstone: Bozeman serves as a primary gateway to Yellowstone National Park, attracting millions of visitors each year. This influx of tourists provides advertisers with a diverse and captive audience to reach with their messaging.

Bozeman Audience

• Local residents: Bozeman's population of over 53,000 people consists of a mix of young professionals, families, students, and retirees. This diverse demographic allows advertisers to target specific groups or appeal to a broader audience in the rapidly growing city.
• Outdoor enthusiasts: Bozeman's proximity to outdoor recreation areas attracts adventure seekers interested in skiing, hiking, fishing, and mountain biking. Advertisers can capitalize on this audience by aligning their campaigns with outdoor activities and local events.
• Yellowstone visitors: As a primary gateway to Yellowstone National Park, Bozeman draws millions of tourists each year. This presents a unique opportunity for advertisers to reach a diverse and captive audience, including both domestic and international visitors.
• Education and research: Montana State University, located in Bozeman, attracts a highly educated and tech-savvy audience. Advertisers can target this demographic by focusing on research, innovation, and educational topics in their campaigns.
• Cultural interests: Bozeman's cultural attractions, such as the Museum of the Rockies and the Bozeman Symphony, draw visitors from across the region. Advertisers can tap into these interests by aligning their campaigns with local events and institutions, creating a stronger connection with their target audience.
• Highly connected: Bozeman's residents and visitors are digitally connected, with widespread smartphone usage and active participation on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard pricing in Bozeman varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Bozeman is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a broad audience in the area.
• Median Price: With a median price of around $1,100.00, billboards in Bozeman cater to a variety of budgets and advertising goals, providing a balanced option for businesses.
• Lowest Price: The lowest price for a billboard in Bozeman can be as low as $800.00, making it an affordable choice for smaller businesses or those looking to test the effectiveness of outdoor advertising in the region.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Bozeman Yellowstone International Airport:

• Total Impressions: The total impressions for an advertising campaign at BZN can reach up to 1,000,000, showcasing the potential for widespread exposure to a diverse audience.
• Average Impressions: On average, an advertising campaign at BZN can generate around 500,000 impressions, offering a substantial reach for brands targeting travelers in the region.
• Median Impressions: The median number of impressions for a campaign at BZN is approximately 400,000, providing a balanced representation of the potential audience reach for advertisers.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at BZN is around $2.40, demonstrating a cost-effective option for brands seeking to maximize their return on investment.
• Median CPM: With a median CPM of approximately $2.75, advertising at BZN caters to a variety of budgets and campaign objectives, ensuring a balanced approach to cost and reach.

Some of the top airport ad providers for BZN

Here is a list of top providers for advertising at Bozeman Yellowstone International Airport (BZN):

• Alluvit Media offers a range of advertising solutions at BZN, helping brands reach a diverse audience of travelers.

Other formats for advertising in Bozeman

A closer look at the data reveals the depth and breadth of the other opportunities available in Bozeman:

• Static Billboards: Static billboards in Bozeman generate approximately 252,648 impressions with an average CPM of $16.28. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor campaigns.
• Billboards: Billboards in Bozeman receive around 10,484 impressions and have an average CPM of $13.22. This versatile and eye-catching format allows advertisers to create memorable messages that resonate with a wide audience.
• Retail Venues: Advertising in retail venues in Bozeman garners about 28,842 impressions with an average CPM of $16.42. This targeted approach enables brands to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Bozeman generates approximately 750,000 impressions and has an average CPM of $74.67. This high-impact medium allows advertisers to reach a captive audience of commuters and travelers, making it an effective option for raising brand awareness.
• Everything Else: Other advertising opportunities in Bozeman, such as digital displays and experiential marketing, accumulate around 260,400 impressions with an average CPM of $14.61. These diverse and innovative formats enable brands to create unique and engaging campaigns that stand out from the competition.

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