Advertising in Greater Binghamton Airport (Edwin A Link Field) (BGM)

*All metrics are based on a 4-week advertising campaign

Located in the thriving community of Binghamton, Greater Binghamton Airport (Edwin A Link Field) serves as a vital gateway to the Southern Tier of New York. This bustling airport connects thousands of passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At BGM, advertising goes beyond conventional boundaries, showcasing local culture and innovation while reaching a wide range of travelers. Here, each advertisement becomes an essential component of an ongoing conversation among passengers, businesses, and the local community.

Why advertise at BGM?

Greater Binghamton Airport (BGM) offers a unique advertising opportunity with its diverse audience and local culture. Some notable aspects of BGM include:

• Passenger traffic: BGM connects thousands of passengers annually, providing advertisers with a wide reach.
• Local culture: Advertising at BGM showcases the local culture and innovation of the Southern Tier of New York.
• Engagement: Advertisements at BGM become part of an ongoing conversation among passengers, businesses, and the local community.
• Accessibility: BGM serves as a vital gateway to the Southern Tier of New York, making it an important location for advertisers to target.

Binghamton Market

• Population: Binghamton is a small yet vibrant city in New York, with a population of around 45,000 people, according to the U.S. Census Bureau. This close-knit community offers advertisers the opportunity to connect with a diverse and engaged audience.
• Economic growth: Binghamton's economy is driven by industries such as healthcare, education, and advanced manufacturing. The city is home to major employers like Binghamton University, United Health Services, and Lockheed Martin, providing a stable economic base for advertisers to target.
• Cultural diversity: Binghamton boasts a rich cultural heritage, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to reach a wide range of audiences and demographics, making it an attractive market for targeted campaigns.
• Entertainment and sports: The city offers various entertainment options, including events, concerts, and festivals throughout the year. Binghamton is also home to the Binghamton Rumble Ponies (MiLB) and Binghamton University Bearcats, attracting sports fans and providing additional advertising opportunities.
• Education and innovation: Binghamton is a hub for higher education, with institutions such as Binghamton University and SUNY Broome Community College. This concentration of academic institutions fosters a culture of innovation and research, making the city an appealing market for advertisers targeting tech-savvy and educated audiences.

Binghamton Audience

• Local residents: Binghamton's population of around 45,000 people consists of a diverse mix of residents, including families, students, and professionals. Advertisers can target specific demographic groups or appeal to a broader audience within this close-knit community.
• Regional tourists: Binghamton attracts visitors from nearby cities and states, drawn by its rich cultural heritage, outdoor activities, and events. This regional tourism offers advertisers the opportunity to reach a wider audience and showcase their brand to potential customers from the surrounding areas.
• Language diversity: Binghamton's diverse population speaks a variety of languages, presenting both a challenge and an opportunity for advertisers. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience in this multicultural city.
• Interests and lifestyles: Binghamton residents have a wide range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Education and innovation: With institutions like Binghamton University and SUNY Broome Community College, the city is a hub for higher education and innovation. Advertisers can target tech-savvy and educated audiences by focusing on topics related to research, technology, and academic achievements.
• Highly connected: Binghamton residents are well-connected through digital devices and social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a receptive audience in the digital space.

Airport price breakdown

Billboard advertising prices in Binghamton vary, offering options for different budgets:

• Average Price: The average price for a billboard in Binghamton is approximately $375.00, providing an affordable option for advertisers looking to reach a local audience.
• Median Price: With a median price of $3,000.00, advertisers can expect to find a range of billboard options, catering to various campaign objectives and target audiences.
• Lowest Price: The lowest price for a billboard in Binghamton is $375.00, making it an accessible advertising platform for businesses with limited budgets or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics for this advertising campaign reveal consistent results and a cost-effective approach to reaching the target audience:

• Total Impressions: The campaign generated a total of 3,000 impressions, effectively reaching the desired audience.
• Average Impressions: With an average of 3,000 impressions, the campaign maintained a consistent level of visibility throughout its duration.
• Median Impressions: The median impressions for the campaign also stood at 3,000, indicating a stable performance across all advertising platforms.
• Average CPM: The average CPM for the campaign was $125.00, showcasing a cost-effective strategy for reaching a large audience.
• Median CPM: With a median CPM of $125.00, the campaign demonstrated a balanced approach to advertising costs and audience reach.

Some of the top airport ad providers for BGM

Here is a list of top providers for advertising at BGM:

• Alluvit offers a variety of advertising opportunities at Greater Binghamton Airport, helping brands reach a diverse audience of travelers.

Other formats for advertising in Binghamton

A closer look at the data reveals the depth and breadth of the other opportunities available in Binghamton:

• Static Billboards: In Binghamton, static billboards generate over 375,000 impressions with an average CPM of $5.87. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Binghamton receive over 40,000 impressions and have an average CPM of $13.22. With their dynamic and eye-catching displays, digital billboards provide a modern and engaging alternative to traditional outdoor advertising.
• Street Furniture: Street furniture advertising in Binghamton garners over 723,000 impressions with an average CPM of $3.70. This versatile and accessible medium allows advertisers to reach pedestrians and commuters in high-traffic areas, creating a strong connection with the local community.
• Retail Venues: Advertising in retail venues in Binghamton generates 50,000 impressions and has an average CPM of $10.79. By targeting consumers in shopping centers and other retail spaces, advertisers can effectively reach their audience at the point of purchase, driving sales and brand awareness.
• Transit: Transit advertising in Binghamton achieves 100,000 impressions with an average CPM of $1.34. By placing ads on buses, trains, and other public transportation, advertisers can reach a captive audience of daily commuters, increasing brand exposure and recall.

Get started advertising with AdQuick now!

AdQuick simplifies the out-of-home advertising process by connecting advertisers to over 1,400 premium OOH media owners, offering a comprehensive view of the entire market. With the ability to execute OOH buys 10x faster and launch campaigns in as little as 48 hours, advertisers can take advantage of industry-leading technology and gain access to 99% of billboard ads. By signing up, you'll receive the best billboard prices guaranteed and enjoy white glove service for a seamless experience. Don't miss out on this opportunity to elevate your advertising game – Get Started today!