Advertising in Aspen/Pitkin County Airport (Sardy Field) (ASE)

*All metrics are based on a 4-week advertising campaign

Aspen/Pitkin County Airport (Sardy Field) is the gateway to the world-renowned ski resort town of Aspen, Colorado. This bustling airport welcomes affluent travelers seeking the ultimate winter sports experience and luxury lifestyle. Advertising at Sardy Field offers a unique opportunity to engage with a high-end audience in a captivating environment. Here, brands can make a lasting impression on discerning travelers, connecting with them as they embark on their unforgettable Aspen adventures.

Why advertise at ASE?

Aspen/Pitkin County Airport (Sardy Field) is a premier destination for affluent travelers and offers several notable features. Some key aspects of this airport include:

• Target audience: ASE caters to a high-end clientele, including luxury travelers and winter sports enthusiasts.
• Location: Situated in the heart of the Rocky Mountains, ASE provides easy access to the world-famous ski resort town of Aspen, Colorado.
• Advertising potential: The airport offers a unique opportunity for brands to engage with a discerning audience in a captivating environment.
• Impact: Advertising at Sardy Field allows brands to make a lasting impression on travelers as they embark on their unforgettable Aspen adventures.

Aspen Market

• Population: Aspen is a small yet affluent community in Colorado, with a population of approximately 7,400 residents, according to the U.S. Census Bureau. The town attracts a significant number of tourists each year, particularly during the winter season, boosting its population and providing a diverse audience for advertisers.
• Economic growth: Aspen's economy is primarily driven by tourism, with its world-class ski resorts, luxury accommodations, and high-end shopping and dining options. The town's thriving tourism industry offers advertisers the opportunity to target affluent consumers and winter sports enthusiasts.
• Cultural diversity: While Aspen is known for its upscale lifestyle and exclusive events, the town also boasts a rich cultural scene, including art galleries, museums, and music festivals. This cultural diversity allows advertisers to connect with a wide range of audiences and demographics.
• Entertainment and sports: Aspen is a hub for outdoor activities, such as skiing, snowboarding, hiking, and mountain biking, attracting adventure-seekers from around the world. The town also hosts renowned events like the Winter X Games and the Aspen Music Festival, providing additional advertising opportunities for brands targeting active and cultured audiences.
• Education and innovation: Although Aspen is not a traditional center for higher education, the town is home to the Aspen Institute, a prominent think tank that fosters leadership and innovation through seminars, policy programs, and conferences. This focus on intellectual growth and global issues makes Aspen an attractive market for advertisers targeting informed and engaged audiences.

Aspen Audience

• Local residents: Aspen's population of approximately 7,400 residents consists of affluent individuals, families, and retirees who enjoy the luxury lifestyle and outdoor activities the town offers. Advertisers can target specific demographic groups within this community or appeal to a broader audience by showcasing their brand's relevance to the Aspen lifestyle.
• Winter sports enthusiasts: Aspen is a world-renowned destination for skiing and snowboarding, attracting thousands of winter sports enthusiasts each year. Advertisers can capitalize on this passion by aligning their campaigns with popular ski resorts, events, and local businesses catering to this active audience.
• International tourists: Aspen's luxury accommodations, high-end shopping, and dining options draw a significant number of international tourists, particularly during the winter season. This diverse audience presents a unique opportunity for advertisers to showcase their brand to potential customers from around the world.
• Cultural aficionados: Aspen's rich cultural scene, including art galleries, museums, and music festivals, attracts a wide range of audiences interested in arts and culture. Advertisers can tap into this interest by aligning their campaigns with cultural events and institutions, creating a stronger connection with their target audience.
• Outdoor adventurers: In addition to winter sports, Aspen is a hub for hiking, mountain biking, and other outdoor activities, drawing adventure-seekers from around the world. Advertisers can target this active audience by promoting products and services related to outdoor pursuits and aligning their brand with the adventurous spirit of Aspen.
• Highly connected: Aspen's affluent residents and visitors are likely to be highly connected through smartphones and social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences tailored to the Aspen audience.

Airport price breakdown

Billboard advertising prices in Aspen vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for billboard advertising in Aspen is approximately $1,200.00, offering a cost-effective option for brands looking to reach a diverse audience in this affluent market.
• Median Price: With a median price of around $1,100.00, billboard advertising in Aspen can cater to a wide range of budgets, allowing advertisers to find the perfect balance between cost and exposure.
• Lowest Price: The lowest price for billboard advertising in Aspen is about $800.00, providing an affordable option for smaller businesses or those looking to test the effectiveness of outdoor advertising in this unique market.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Aspen:

• Total Impressions: The total number of impressions for a typical 4-week advertising campaign in Aspen is approximately 500,000, showcasing the potential reach of outdoor advertising in this affluent market.
• Average Impressions: On average, an advertising campaign in Aspen generates around 125,000 impressions per week, offering brands consistent exposure to their target audience.
• Median Impressions: The median number of weekly impressions for an advertising campaign in Aspen is approximately 120,000, indicating a relatively stable level of visibility across various advertising platforms.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising campaigns in Aspen is about $9.60, providing a cost-effective solution for brands looking to reach a high-end audience.
• Median CPM: With a median CPM of approximately $9.17, advertising in Aspen offers a balanced approach to cost and exposure, catering to a wide range of budgets and campaign objectives.

Some of the top airport ad providers for ASE

Here is a list of top providers for advertising at ASE:

• Alluvit Media specializes in airport advertising, offering a range of solutions to help brands reach their target audience at ASE.

Other formats for advertising in Aspen

A closer look at the data reveals the depth and breadth of the other opportunities available in Aspen:

• Static Billboards: Static billboards in Aspen generate approximately 8,000,000 impressions with an average CPM of $25.19. This traditional advertising medium offers a constant presence, making it a reliable choice for brands looking to establish a strong presence in the market.
• Billboards: Billboards in Aspen receive around 1,500,000 impressions and have an average CPM of $48.90. This versatile advertising option allows for creative and eye-catching campaigns, helping brands stand out in the competitive Aspen market.
• Retail Venues: Advertising in retail venues in Aspen garners about 36,000 impressions with an average CPM of $106.80. This targeted approach enables brands to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Aspen generates approximately 6,000,000 impressions and has an average CPM of $6.88. This highly visible advertising platform allows brands to reach a captive audience of commuters and travelers, making it an effective way to increase brand awareness.
• Everything Else: Other advertising opportunities in Aspen accumulate around 1,500,000 impressions with an average CPM of $22.33. These diverse options provide brands with the flexibility to create unique and memorable campaigns tailored to their target audience.

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