Advertising in Lehigh Valley International Airport (ABE)
*All metrics are based on a 4-week advertising campaign
Located in the thriving Allentown area, Lehigh Valley International Airport (ABE) offers a unique advertising opportunity. Serving over 700,000 passengers annually, ABE connects the vibrant Lehigh Valley region to major cities across the U.S. Advertisers can tap into the diverse local culture and growing business scene, making their campaigns resonate with both regional and national audiences. At ABE, advertising becomes an essential part of the conversation between travelers, businesses, and the thriving Lehigh Valley community.
Why advertise at ABE?
Lehigh Valley International Airport (ABE) is a standout location for advertisers, offering a range of unique features and a strong ranking. Here are five notable aspects of ABE:
- Passenger traffic: ABE serves over 700,000 passengers annually, providing a large and diverse audience for advertisers.
- Regional connectivity: ABE connects the Lehigh Valley region to major cities across the U.S., making it an ideal platform for both regional and national campaigns.
- Local culture: Advertisers can tap into the vibrant local culture of the Lehigh Valley, creating campaigns that resonate with the community and travelers alike.
- Business scene: ABE is situated in the thriving Allentown area, offering advertisers access to a growing business community and potential partnerships.
Allentown Market
Population: Allentown is the third-largest city in Pennsylvania, with a population of over 120,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a sizable audience to target with their campaigns.
Economic growth: Allentown's economy is diverse, with major industries including healthcare, manufacturing, and education. The city has experienced significant economic growth in recent years, making it an attractive market for advertisers looking to reach a thriving community.
Cultural diversity: Allentown is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
Entertainment and sports: The city offers various entertainment options, including the PPL Center, which hosts concerts, sporting events, and other performances. Allentown is also home to the Lehigh Valley IronPigs, a minor league baseball team, providing additional advertising opportunities for sports enthusiasts.
Education and innovation: Allentown is home to several higher education institutions, such as Muhlenberg College and Cedar Crest College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.
Allentown Audience
- Local residents: Allentown's population of over 120,000 people consists of a diverse mix of young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the Allentown community.
- Regional tourists: As a part of the Lehigh Valley region, Allentown attracts tourists from nearby cities and states. Visitors come to explore the area's rich history, cultural attractions, and outdoor activities, providing advertisers with the opportunity to reach a regional audience and showcase their brand to potential customers.
- Language diversity: Allentown is known for its cultural diversity, which includes a mix of languages spoken by its residents. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
- Interests and lifestyles: The Allentown audience has a wide range of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
- Highly connected: Allentown residents are increasingly connected through smartphones and social media platforms, making them receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to capture the attention of this connected audience.
Airport price breakdown
Billboard pricing in Allentown varies depending on factors such as location, size, and visibility, with the following average, median, and lowest prices:
- Average Price: The average price for a billboard in Allentown is approximately $1,200.00, offering a competitive option for advertisers seeking to reach a broad audience.
- Median Price: With a median price of around $1,100.00, billboards in Allentown cater to a range of budgets and campaign objectives.
- Lowest Price: The lowest price for a billboard in Allentown can be as affordable as $800.00, providing an accessible entry point for smaller businesses or those looking to test the market.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Allentown:
- Total Impressions: The total impressions for an advertising campaign in Allentown can reach up to 1,000,000, showcasing the potential for significant exposure.
- Average Impressions: On average, an advertising campaign in Allentown can generate around 500,000 impressions, offering a substantial audience for advertisers to target.
- Median Impressions: The median number of impressions for an Allentown campaign is approximately 400,000, reflecting a consistent level of reach across various advertising platforms.
- Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign in Allentown is about $2.40, providing a cost-effective option for advertisers seeking to maximize their return on investment.
- Median CPM: With a median CPM of around $2.75, Allentown offers competitive pricing for advertisers looking to balance reach and cost.
Some of the top airport ad providers for ABE
Here is a list of top advertising providers at ABE:
- ABE Advertising is a leading provider of advertising opportunities at Lehigh Valley International Airport, offering a range of platforms and formats to help brands reach their target audience.
Other formats for advertising in Allentown
A closer look at the data reveals the depth and breadth of the other opportunities available in Allentown:
- Static Billboards: Static billboards in Allentown generate approximately 290,000 impressions with an average CPM of $5.04. This classic advertising medium offers a consistent presence and wide reach, making it a reliable choice for advertisers.
- Digital Billboards: Digital billboards in Allentown receive around 50,000 impressions and have an average CPM of $9.70. With their dynamic and eye-catching displays, digital billboards provide a modern and engaging alternative to traditional billboards.
- Retail Venues: Advertising in retail venues in Allentown garners about 50,000 impressions with an average CPM of $8.86. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
- Transit: Transit advertising in Allentown generates a significant 2,800,000 impressions and has an average CPM of $9.65. By targeting commuters and travelers, transit ads offer a captive audience and high visibility for advertisers.
- Everything Else: Other advertising opportunities in Allentown, such as specialty and spectacular ads, accumulate around 310,000 impressions with an average CPM of $11.00. These unique and creative formats can help brands stand out and make a lasting impression on their target audience.
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