Advertising in Alexandria International Airport (AEX)
*All metrics are based on a 4-week advertising campaign
Located in the historic city of Alexandria, Alexandria International Airport serves as a gateway to Egypt's rich cultural heritage and bustling tourism industry. This airport not only welcomes millions of passengers annually but also offers advertisers a unique opportunity to engage with a diverse audience. At Alexandria International Airport, advertising goes beyond conventional boundaries, connecting global travelers with local businesses and attractions, making each advertisement a vital component of the city's vibrant tapestry.
Why advertise at AEX?
Alexandria International Airport is a bustling hub with unique features that make it stand out among other airports. Some of its most notable aspects include:
- Historic location: Situated in the ancient city of Alexandria, the airport serves as a gateway to Egypt's rich cultural heritage.
- Diverse audience: AEX welcomes millions of passengers annually, offering advertisers a unique opportunity to engage with a wide range of travelers.
- Innovative advertising: The airport goes beyond conventional advertising methods, connecting global travelers with local businesses and attractions.
- Contribution to the city: Each advertisement at AEX becomes a vital component of Alexandria's vibrant tapestry, enhancing the overall experience for visitors.
Alexandria Market
Population: Alexandria is the second-largest city in Egypt, with a population of over 5 million people. This bustling metropolis offers advertisers a vast audience to target with their campaigns.
Economic growth: Alexandria's economy is diverse, with major industries including tourism, manufacturing, and maritime trade. The city is home to the Alexandria Port, one of the busiest ports in the Mediterranean, providing ample advertising opportunities for businesses targeting the shipping and logistics sectors.
Cultural diversity: Known for its rich history and cultural heritage, Alexandria boasts a diverse population that includes a mix of ethnicities, religions, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in their campaigns.
Entertainment and sports: Alexandria is a hub for entertainment, hosting various events, concerts, and festivals throughout the year. The city is also home to several sports teams, such as Al Ittihad and Smouha SC, attracting fans and providing additional advertising opportunities.
Education and innovation: Alexandria is a center for higher education, with prestigious institutions like Alexandria University and Pharos University. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.
Alexandria Audience
- Local residents: Alexandria's population of over 5 million people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This diversity offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience in their campaigns.
- International tourists: As a historic city with rich cultural heritage, Alexandria attracts millions of tourists each year. This influx of visitors presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
- Language diversity: Alexandria is home to a linguistically diverse population, with Arabic being the official language and English and French widely spoken. Advertisers must consider language barriers and cultural nuances when crafting their messaging, and can create multilingual campaigns or incorporate visual storytelling to effectively communicate with a wider audience.
- Interests and lifestyles: The Alexandria audience is characterized by a wide range of interests and lifestyles, from history and culture enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
- Highly connected: Alexandria's residents are increasingly connected through smartphones and social media platforms, making them receptive to digital advertising. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
Airport price breakdown
Billboard advertising prices in Alexandria vary depending on factors such as location, size, and duration, with the following price points:
- Average Price: The average price for a billboard in Alexandria is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a wide audience.
- Median Price: With a median price of around $1,100.00, billboards in Alexandria cater to a range of budgets and campaign objectives.
- Lowest Price: The lowest price for billboard advertising in Alexandria can be as affordable as $800.00, providing an accessible entry point for smaller businesses or those with limited budgets.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Alexandria International Airport:
- Total Impressions: The total number of impressions generated by an advertising campaign at AEX is approximately 1,000,000, showcasing the airport's potential to reach a vast audience.
- Average Impressions: On average, an advertising campaign at AEX generates around 250,000 impressions, offering advertisers a significant opportunity to engage with their target audience.
- Median Impressions: The median number of impressions for an advertising campaign at AEX is approximately 200,000, reflecting the typical reach of an advertisement at the airport.
- Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at AEX is about $4.80, demonstrating the cost-effectiveness of advertising at the airport.
- Median CPM: With a median CPM of around $5.50, advertising at AEX caters to a range of budgets and campaign objectives.
Some of the top airport ad providers for AEX
Here is a list of top billboard providers for Alexandria International Airport:
- Lamar Advertising is a leading provider of out-of-home advertising solutions in Alexandria, offering a wide range of billboard options to suit various campaign objectives.
Other formats for advertising in Alexandria
A closer look at the data reveals the depth and breadth of the other opportunities available in Alexandria:
- Static Billboards: With an average CPM of $11.52, static billboards may not have the same level of impressions as other formats, but they still offer a cost-effective and traditional advertising option for brands.
- Billboards: In Alexandria, billboards generate approximately 28,000 impressions with an average CPM of $47.02. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy.
- Street Furniture: Street furniture advertising in Alexandria garners around 28,000 impressions and has an average CPM of $72.16, providing advertisers with a unique opportunity to reach pedestrians and commuters in high-traffic areas.
- Retail Venues: Retail venues in Alexandria generate about 50,000 impressions with an average CPM of $40.15, offering advertisers a targeted approach to reach consumers in shopping environments.
- Everything Else: Other advertising formats in Alexandria collectively generate approximately 455,000 impressions with an average CPM of $10.40, showcasing the diverse range of opportunities available for advertisers to explore and customize for their unique needs.
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